DAYTONA BEACH, Fla. (March 10, 2017) - The American Flat Track season kicks off with the Harley-Davidson DAYTONA TT presented by Politis & Matovina on Thursday, March 16 and AFT Events is excited to welcome Ace Cafe Orlando as a new partner for the highly-anticipated event. The Ace Cafe is internationally-known as the absolute mecca for motorcycle, car and rock-and-roll enthusiasts, and is now adding dirt to the mix by stepping in to support professional Flat Track racing.
"To be partnered with such an iconic brand such as Ace Cafe Orlando is monumental for the sport of pro Flat Track racing," said Cameron Gray, COO of AFT Events. "We're very excited to have the Ace Cafe Fan Zone at the top of the Axalta Injector, as it will bring another level of excitement to the DAYTONA TT."
The iconic Ace Cafe opened in 1938 as a transport cafe on the north edge of London. In the '50s and '60s, it became a pillar of motorcycle culture as British youth discovered rock 'n' roll music on the jukeboxes and raced their bikes from cafe to cafe. Over the decades, the Ace has become a cultural phenomenon around the globe and recently announced the very first Ace Cafe in the USA will be opening in downtown Orlando this Spring.
"We're thrilled to work alongside AFT for the launch of the 2017 American Flat Track season as the entitlement sponsor of the vendor area for the Harley-Davidson DAYTONA TT," said Steve Glum, CMO of Ace North America. "The Ace will be at the top of the entrance injector at Daytona International Speedway, leading fans into the luxurious motorsports stadium where they will be greeted by displays of official Ace Cafe gear, partner brands like Red Torpedo, Dainese, and EagleRider, and vintage and modern custom motorcycles."
As well, Ace Cafe and AFT Events will host the talents of Giddy Up Go, a revved-up, honky-tonk country band that will entertain the masses as everyone prepares for an epic on-track battle.
To learn more about Ace Cafe, please visit http://www.acecafeusa.com/.
American Flat Track will kick off the 2017 season during Daytona's Bike Week festivities on Thursday, March 16 with the all-new Harley-Davidson DAYTONA TT presented by Politis & Matovina, built inside the tri-oval at Daytona International Speedway. The DAYTONA TT will mark the dawning of a new era for America's most historic form of motorcycle racing, and the "World Center of Racing" will serve as the first battleground for the great American war between Harley-Davidson and Indian Motorcycles in 2017. Tickets for the DAYTONA TT are now on sale and can be purchased at www.daytonainternationalspeedway.com.
How to Watch:
NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track events. All 18 rounds, from the season-opening DAYTONA TT to the American Flat Track Finals in Southern California, will air in one-hour, tape-delayed telecasts on Thursday nights throughout the summer and fall on NBCSN, while FansChoice.tv provides live streaming coverage of American Flat Track events. FansChoice.tv also provides coverage of IMSA's development and single-make series, and NASCAR's touring and weekly series. Catch all the action at http://www.nbcsports.com/ and http://www.FansChoice.tv.
About Ace Cafe North America/Ace Cafe Orlando:
Ace Cafe is the world's most-famous charismatic destination and pitstop for the global "petrolhead" community, and the most famous motor-diner on the planet. Ace Cafe North America holds the exclusive licensee rights in North America and South America for this world-famous brand. For more information, visit www.acecafeusa.com, connect on Facebook and Twitter @AceCafeUSA, Instagram @acecafeorlando_official.
About American Flat Track:
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, follow us on Twitter, like us on Facebook, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.
For additional information contact:
American Flat Track Communications at (386) 492-1014.